Sally Jean Tan

Sally brings what the team calls her “8th Sense”—a calm, measured clarity that only comes from three decades of understanding how people think, feel, and decide. As the CEO of Cognito Inc., she has spent her career decoding human behavior for global brands, but at Sunnyside, her value runs deeper than data. She brings discernment: the rare ability to weigh bold ideas against long-term consequences.

Having collaborated with Gen for over a decade, their partnership is built on a foundation of trust and spirited debate. Sally ensures that Sunnyside’s mission to eradicate silent isolation is grounded in structure and emotional intelligence. She isn’t just a consultant; she is the village’s steady hand, dedicated to shaping emotionally grounded families and future leaders.

For Sally, the work is simple but profound: no one deserves to navigate life alone. She brings the wisdom of experience to ensure the village remains a safe, intentional, and wise "second home" for everyone.

At a glance

• Title — 8th Sensei / Chief People Officer (CPO)

• Role — Operations & Tactics

• The Background — CEO of Cognito Inc. with 30+ years in behavioral research.

• The Resume — Trusted advisor for brands like ABS-CBN, Ayala Land, Subway, and Viber.

• Energy Source — Deep, respectful, and honest conversations.

• Motto — No one deserves to be alone